Taco Bell x Sony Playstation vr

I recently had the pleasure of working with the awesome Taco Bell Design team to create assets for their partnership with Sony Playstation. The campaign is for the new PlayStationVR headset which Taco Bell created a special $5 Big Box deal for a competition where customers could win a new VR headset bundle. My role was to create 3D assets that were going to be used on all packaging and promotional material for in-store and online.

Taco Bell and Sony decided to go with something quite simple and focused on the typography, the 4th option below was the selected route.