Arkitype is the studio and type foundry founded by Andrew Footit. A huge love for branding and type design / typography is the driving force behind Arkitype.

Type design is something I love and enjoy. Hudson NY has been a popular font family of mine with licenses being purchased by brands like Monster Energy, Sony Playstation. Various other fonts of mine have been licensed by MGM, Harley Davidson, Hearst Magazines and Penguin Books to name a few.

The name Arkitype is taken from An archetype which can be: a statement, pattern of behavior, or prototype (model) which other statements, patterns of behavior, and objects copy or emulate. This is my approach to what I create. Design that is beautiful in its context and does not follow examples but sets them.

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